The Influence of Service Quality and Digital Innovation on Art Enterprise Performance: The Moderating Role of Artistic Innovation and Quality

Jun Cui

doi:10.71204/d1xcpp27

Authors

Jun Cui Woosong University Author

DOI:

https://doi.org/10.71204/d1xcpp27

Keywords:

Service Quality, Digital Innovation, Art Enterprises, Artistic Innovation, Artistic Quality, Enterprise Performance, Moderating Effect

Abstract

This study examines the relationship between service quality, digital innovation, and enterprise performance in the art industry. Using data collected from 218 art enterprises, we investigate how artistic innovation and quality moderate this relationship. Through structural equation modeling and hierarchical regression analysis, we find that both service quality and digital innovation positively influence art enterprise performance. Furthermore, artistic innovation and quality significantly strengthen these relationships. Consequently, our findings contribute to the literature on art management and provide practical implications for art enterprises seeking to enhance their performance through service quality improvements and digital innovation while leveraging artistic innovation and quality as competitive advantages. More importantly, artistic innovation and quality were found to significantly enhance these effects, acting as critical amplifiers of the value generated by service and digital improvements. These findings enrich the existing literature on art enterprise management and offer actionable insights for practitioners aiming to boost competitive performance. Specifically, art organizations can benefit from integrating high service standards and technological innovation with core artistic competencies, thereby reinforcing market position and long-term sustainability.

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